EAT VEGGIE with Wilbur!
CASE STUDY
OBJECTIVES:
MY ROLE:
In this fast-paced environment, parents are living a more busy lifestyle. They run into challenges in finding a healthy balanced meals for themselves and their families. The quick and easy solution is going to fast food restaurant chains to purchase food. In many cases, they don't pay attention to the ingredients nor the calorie in-take. This can all change, when using the EAT VEGGIE with Wilbur website that allows families to plan ahead to eat a healthier meal.
1. Find out, if there is a need for a website/app that assist families in finding better food choices.
2. Research popular fast food restaurants with healthy food choices.
3. Educate families and children about being more conscious of what they are eating.
4. Teach children the importance of cleaning after themselves.
5. Understand the benefits of eating right.
UX/UI Designer
I concentrated on people whom don’t have time to prepare and cook a healthy meal. As a result, the one solution that parents go for are fast food restaurant chains where you can easily go and purchase a quick meal. EAT VEGGIE with Wilbur site will assist parents to plan ahead to find a meal that is nutritious and flavorful for the family.
MOOD BOARD
TEXTURE:
COLOR PALETTE:
BRANDING AND LOGO EXAMPLES:
WEBSITE EXAMPLES:
MOOD BOARD:
PERSONA:
The intended mood and emotion to be evoked by the mood board is friendliness, inviting, and nature. I would like the website to look fun and educational to engage children to follow it.
RESEARCH & DEVELOPMENT:
I researched all the fast food restaurant chains’ menus, nutrition charts, calories, ingredients for each and every food item. I also provided healthy alternative food choices that also gives sufficient diet. I interviewed children and asked the types of food they eat everyday. I asked parents, if they feel their children are eating healthy. Based on my findings from doing qualitative research methodology, parents would like to have one central site to plan and eat good food solutions. With the data, I was able to do a food comparison analysis to determine the best choices.
I used the Lean UX Agile Approach, while creating this website. I quickly tested the first page and incorporated the users’ changes. Once I got a grasp of the first initial page design, I moved onto building out the remaining pages.
SITE MAP:
WIRE FRAME:
COLORS:
FONTS:
VISUAL DESIGN:
I want the EAT VEGGIE with Wilbur Website to be appealing to both parents and children. I incorporated natural colors and friendly looking fonts. I designed Wilbur to be in a happy mood. Since children are getting their food selected for them, most likely not getting their first food choice. I need Wilbur to be warm and welcoming. I used large buttons, so it’s easy to located and navigate throughout the site. Each page included an illustration to convey a story of each fast food restaurant and a list of an ideal healthy meal. I made the text large enough for easy reading. All the drawings will be inviting and fun.
RESULTS:
I conducted usability test and the website proved to be successful. Kids found the illustrations to be funny. It was easy to associate the fast food restaurant with the meal choice. The parents appreciate the ease of deciding what to eat for their children.
In the end, The EAT VEGGIE with Wilbur Website proved to be useful and saves family time in finding healthy food option choices for their everyday meals at fast food restaurants.
